Why I Created CoffeeCon

Kevin Sinnott AKA CoffeeKevin

CoffeeCon is a lifelong dream to give consumers a chance to see and compare different coffees and coffeemaking gear. When I first started my interest in coffee, there were few coffeemakers. Now there are many. The internet’s role in this is obvious. It’s now easy to see and read about so many methods and bean varieties. But, the internet has one limitation: It is not possible to come face to face with these methods. Like shoes, loudspeakers or other products, the missing element is undeniable and huge. I’ve ordered so many coffees and coffee brewers, only to find they did not suit me. Sometimes just a taste will tell. Other times I’ve held off, only to find by chance that a given method was perfect for me.

Well, CoffeeCon answers this need. You simply come and compare. Have you wanted to see what the Chemex fuss is all about? Wondered if the vacuum method is too complex? Will the French press give you too many leftover grounds in your cup? Now you’ll know.

There’s a second reason for CoffeeCon. I’ve met a few experts during my quest, who know things, some big, some little, about how to brew with various methods. Coffee can easily produce as complex a beverage as wine, but wine comes to us as a finished product. Chill, open and drink. Coffee does not. Coffee requires some knowledge. It is really a cooking art. Not everyone wants to become a renown coffee chef, but to be able to brew a perfect cup is not really beyond the scope of anyone, but, like riding a bicycle, baking cookies or any other worthy creation, we need to be shown once by someone who knows how to do it. I say this as a published author of two books on the subject, a producer who created a how-to coffee video and writer of countless articles on the subject. None of it is as effective as seeing it performed by an expert, and then doing it yourself with some help. Again, the web cannot really do this. CoffeeCon can.

If you stop reading and sign up for CoffeeCon here, that’s fine. But, there are a couple more reasons I think CoffeeCon’s time has come.

Consumers are a powerful force in any industry. They are not organized and never meet. We are isolated and that prevents us from having the clout we need. I think people in the coffee business will benefit from meeting us. They need to hear our concerns. They try to buy focus groups and mimic other industries, but there’s not substitute for them hearing from us just what we think. A year ago, some people in the coffee business got together to discuss some important world coffee ecology issues. The attendance was several coffee roasters, a coffee importer, a brewing manufacturer and a trade organization administrator. Like Christ at the United Nations, not a single coffee farmer was invited, nor were any consumers. CoffeeCon changes this.

The final reason is so simple I’m surprised no one has considered it before. Coffee aficionados have something in common. I’ve attended wine tastings and one of the fun aspects is meeting other red wine enthusiasts and hearing their opinions, not just about wine, but where they come from, what their best experience so far was, that kind of thing. Again, the web does not really bring us together, well it does, but only so close.

Come be a part of CoffeeCon 2012. If nothing else, I want to meet you. I want to share a cup or two. I want to show off my favorite brewing method. What is it? Come and find out.

Bonavita Coffeemaker

Bonavita Coffeemaker

For a long time the Technivorm coffee brewer has been the out-front champion consumer auto drip machine. Other than Bunn, there’s been no one that’s even been close. At last year’s Specialty Coffee Association bash in Houston, I spied a truly interesting Technivorm lookalike. I begged a sample and one day my UPS driver showed up with it on my front porch.The Bonavita 8-cup looks a lot like a Technivorm, enough to be called a knock-off. But, knock-offs serve an important place in consumer culture. They give those of us down the working class a chance to taste the gear caviar we otherwise can’t afford. So, how does it measure up?

First, the Bonavita hits the basic temperature of the Technivorm, not quite its ruler flat 200°F, but comfortably in the 195 to 205 industry spec. This will be made a big deal of by some, and I can’t deny it is at least partially true. If you’re a total perfectionist, the Technivorm will still be your machine when it comes to the art of delivering stable 200°F water to your grounds. The Technivorm produces a magical full 40 ounces in just over six minutes. This upstart brewer is capable of making the same size batch in just over five. Whether this is an improvement or not is subjective. Some might say it’s closer to the ideal “American” cup. All in all, it’s a pretty impressive feat and testament to the Bonavita’s beefy heating element. In the video review I referred to ramping up my grounds from 60 grams to 64 grams drip grind coffee for a full Bonavita pot. I have since found that simply grinding a notch finer and 60 grams does the trick.

There is one area in which the Bonavita 8-cup outperforms the Technivorm and that’s the ability to get all the grounds thoroughly soaked during brewing. This has always been the Dutch coffeemaker’s sole weakness and the Bonavita just does it beautifully, and it is a very important attribute since it means you get full, even extraction for all the precious coffee grounds. This is an area that many will miss as there’s no real easy industry specification. It’s not easy to measure, although it is simple to observe. The Bonavita does as good a job of any automatic drip coffeemaker tested so far, equal to the famed Kitchen Aid 4-cup and recent Kaloric models. And, in my opinion, this is one of the most important areas of accomplishment for any automatic coffeemaker.

The one area where the Technivorm might prove more cost effective in the long run is longevity. Technivorms are the coffeemaker equivalent of Volvo automobiles. My 30 year-old Moccamaster just chugs away. But, none of my tests indicated anything inherently slapdash about the new Bonavita either, so time will tell.

The Technivorm has a two position setting that really works when making a half batch. If you regularly make less than a full pot, it’s a nice and useful economy feature and it’s missing on the new competitor’s. I did not even test the Bonavita in any but full batch modes. Assume you will make a full pot each time in order to get the performance I did in my tests.

I’ve been brewing with the Bonavita daily for nearly three months. I brewed Counter Culture’s Finca Mauritania El Salvador with it, as well as their Jagong Sumatra, one of my current favorites. All superb, as was Oren’s Daily Roast’s Cup-of-Excellence Nicaragua La Ampliacion. I found it was almost boring in its ability to brew brilliant coffee batch after batch, minus any futzing.

I tested the glass carafe, my preference, but there’s a themos version on the way. It’s worth noting that Bonavita has earned a Specialty Coffee Association of America certification. I prefer glass carafes as they are easy to wash and really get clean, plus I toss any coffee after 30 minutes regardless of how it’s stored. In my opinion thermoses offer very little advantage.

I’d say this machine is going to give Technivorm a run for its money and a lot of people are going to go for the extra cost savings and drink some pretty excellent coffee at a bargain price. Considering there are millions of coffee drinkers, there’s room for more than one machine that performs to spec. If you’re looking for a top auto drip brewer, the Bonavita definitely fits the bill. It gets a top rating from the Coffee Companion.

The World’s First Consumer Coffee Conference

Ah, the perfect cup of coffee. Once we’ve had it, we spend our lives trying to find it again. There are so many brewers and brewing methods, grinders, not to mention all the beans from around the world. I’m Kevin Sinnott and I’ve spent my life as a passionate prosumer. I’ve never gone to the dark side and started my own coffee company. Why?  Because I’ve had the opportunity to get to know just about everyone in the business. I’ve never had the desire to become one of their competitors and because of this I have the industry’s trust. The top coffee players talk to me and continue to share their extensive knowledge base for which I’m grateful.

I want to share everything I’ve learned about the bean and brewing with you the passionate coffee drinker. At CoffeeCon you will get to meet the industry leaders, top coffee bloggers, learn the best brewing techniques, becoming an expert in all brewing methods. In fact after attending the classes you will get a Coffee Companion Certification recognizing you as a Certified Coffeeologist.

You will sample coffee from a wide variety cafes and roasters. You will be introduced to new interesting coffeemakers and some not yet been released. Want to know what Fair-Trade or organic labels mean? You’ll know after attending this event. It will transform you! During the coming weeks watch this space as we grow CoffeeCon into the coffee event of the year.

I want to hear from you in designing this event. You and I are the consumers and drivers of this industry. This will be a two-way dialog as coffee drinkers are the ultimate experiencers of the beverage. The coffee industry is waited to hear from us. The event is being held at the ultramodern IBEW building right off the Reagan/88 Tollway in Warrenville, IL.

Space is limited and this event will fill-up quickly so register to attend now.

Watch this space in the coming weeks as new information, videos and details emerge.


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