As I write this, the next generation Keurig machine is moments away from hitting American consumers. Keurig is doing everything to get the word out. I’ve had a sneak preview here and there, places such as SCAA’s recent Conference and the International Housewares Show, where prototypes were on display. I will disclose that they’ve even brought me out here to Los Angeles to witness their opening night amidst a hand-selected group. To their credit, Keurig has not attempted to influence my view of the machine, which I have not of course, had enough experience with to review. I’m to offer tasting notes on some of their blends and discuss food pairing, Actually, it’s refreshing to see a coffee maker manufacturer start off high be discussing both their machine and coffee, but of course this is a benefit of Keurig’s and Green Mountain’s marriage, a company large and sophisticated enough to really understand both the hardware and software aspects of their product.
The Keurig 2.0 has several interesting aspects. Most amazing is its ability to accommodate both the K-Cup and Vue pods. This is fortunate because the Vue was Keurig’s attempt to put forth an improved K-Cup that might appeal to high-end Third Wave coffee holdouts. It held more coffee grounds and used a different piercing technology to introduce water to the pod, with the result of more thoroughly extracting the coffee flavor. It failed as a standalone product only because it caused market confusion. Potential Vue customers had last minute sales resistance about getting hardware that offered fewer software choices. That killed it for many, many enough that Keurig withdrew the Vue this past year.
The Keurig 2.0 employs a complex mechanism to allow their new 2.0 to use both K-Cups and Vue pods. This also offers the public who did invest in Vue hope that their format will continue to be supported. I’m hopeful that 2.0 will retain the Vue’s improved brewing temperature range.
Even more profound for consumers will be the 2.0’s offering an even larger batch size. Keurig realizes that the brewing public wants 1 to 4 cups, and they’ve done that. I viewed their approach and new pod sizes last night and I suspect this will really be well received. Flexibility, with none of the down sides to compromise taste, nor having to figure anything out.
My hobby is brewing coffee, but I’m enough of a realist to know that this is simply not true for most people. They simply want a good cup, quickly, with knowledge equivalent with their other consumer needs. The Keurig 2.0 appears to solve several needs for them. For many coffee drinkers, this introduction is exciting news.